In September 2021, the Institute for Diversity and Ethics in Sport (TIDES) released its latest
report card detailing racial and gender hiring practices as requested by the Associated Press Sports Editors (APSE). Bottom line:
sports media remains overwhelmingly white and male.
While editors at the over 100 news outlets included in this report determine what stories to cover, when to cover them and how they are portrayed — and they are white males two-thirds of the time — the on-the-ground reporting demographics are even more out of skew. Sports reporters were found to be 77% white and 85% male.
The Magic Boost has 38 alumni, and the racial and gender breakdown of the program’s young professionals looks like this: